# The South African Rooibos Council says Rooibos tea is fast becoming the drink of choice for Gen Z and Millennials. Its caffeine-free, healthy appeal has made it a favourite among younger consumers seeking wellness and convenience. Gen Z prefers herbal and sweet infusions, while Millennials favour ready-to-drink options for their on-the-go lifestyles. Many now prefer Rooibos over sugary drinks and even alcohol. The council’s Adele du Toit says Rooibos’ versatility, health benefits, and ethical sourcing make it a perfect fit for health-conscious youth.
Gen Z and millennials brew up a storm with rooibos as wellness trend grows