# Global brewer Heineken has launched a Bar de Change concept at OR Tambo International Airport, allowing South Africans travelling to Europe to buy beers at local prices. Travelers receive digital vouchers that can be redeemed at partner bars abroad on a one-for-one basis. The initiative aims to offset the weak rand, which makes beer up to 200-percent more expensive in Europe. Heineken says the concept enhances travel experiences by removing currency conversion stress for consumers.
Heineken launches ‘Bar de Change’ for SA travellers