# Brand South Africa CEO Neville Matjie says Bafana Bafana’s FIFA World Cup performance is strengthening the country’s global image and proving that negativity cannot undermine national resilience. Speaking to Newzroom Afrika, Matjie stressed that the team’s success has placed South Africa in the international spotlight, opening discussions on trade, tourism and investment. He added that engagements in Mexico and the US has attracted interest from businesses keen to explore opportunities:
Brand SA says Bafana’s World Cup run boosts South Africa’s global image [SOUND]
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