# The South African Abalone Export Council is targeting the European market to diversify exports. CEO Rhomona Gounden is representing the sector at the Anuga Food and Beverage Trade Fair in Cologne, Germany, alongside 30 South African companies. The fair concluding today provides a platform to educate European consumers about abalone, a premium seafood largely unknown in the region. The initiative is supported by the Department of Trade, Industry and Competition to expand South Africa’s export markets.
South African Abalone Export Council targets European market