# The Southern Africa Tourism Services Association has reported high visitor satisfaction and full recovery of US travel to South Africa, with 372-thousand-362 arrivals in 2024, matching pre-pandemic levels. CEO David Frost says while challenges like crime exist, tourist safety remains a top priority. With strong public-private safety efforts Frost calls for responsible international reporting to protect tourism’s critical role in local livelihoods across Southern Africa.
Tourism Association reports high visitor satisfaction and full recovery of US travel