# The contemporary art market is experiencing unprecedented growth as investors seek diversification and alternative assets. Research by Horizon Grand View Research reveals that the South African art tourism market is projected to grow at a compound annual growth rate of 3.9-percent from 2025 to 2030, with galleries and museums taking up the largest segment. Aspire Art CEO, Marelize van Zyl, told the SABC that art is fast becoming a compelling opportunity for long-term value appreciation and cultural significance:
SA’s contemporary art market experiences unprecedented growth [SOUND]
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