# South Africa Wine has outlined strategic priorities in response to the Bureau for Food and Agricultural Policy’s Baseline 2025 report, which projects wine production volumes stabilising below historic levels. SA Wine CEO, Rico Basson, says the industry must focus on value over volume, climate adaptation, market diversification and inclusivity. Key priorities include vineyard renewal, and reducing reliance on Europe by targeting Africa, Asia and North America. He says sustainability will depend on innovation, collaboration and policy support.
SA Wine charts growth path amid industry shifts