# The Pura Beverage Company, a UK-SA-based innovator in natural, low-sugar drinks, has secured a 260-million-rand investment from a leading global investment firm. The company’s Greig Jansen says the investment will be leveraged to accelerate Pura Soda’s market penetration, brand building and marketing across the globe. He says they anticipated global health and wellness trends within this product category nearly a decade ago, well before sugar reduction became the standard:
Pura Beverage Company secures R260-million investment to fast-track its global growth [SOUND]
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