# The parent company of Instagram and Facebook, Meta, is launching a facial recognition tool to detect scam adverts featuring images of celebrities in Britain, the European Union and South Korea. Fake adverts featuring doctored images of celebrities are widespread on social media, often luring users into sharing personal information or sending money. If a public figures enables Meta’s new feature, the tool will scan their profile picture and compare it with faces appearing in suspected fake ads, which will be automatically blocked if misuse is confirmed.
Meta launches facial recognition tool to detect scam adverts featuring celebrities