# Joburg Market Chief Executive Officer Sello Makhubela will represent South Africa at the World Union of Wholesale Markets 2025 Conference in Brussels, Europe, from 5 to 7 November. Speaking to over 300 delegates from 48 countries, he will present transitioning into the Smart Market across the Value Chain, highlighting Joburg Market’s digital transformation, sustainability, and inclusive growth, and reinforcing South Africa’s leadership in building smart, sustainable, and resilient food systems globally.
Joburg Market CEO to speak at global food markets conference in Brussels