# The makers of the very popular Chuckles chocolate malted puffs loved by thousands of South Africans, Beyers Chocolate, has gone into liquidation following a fallout with Woolworths, ending a business relationship of more than 30 years. The dispute began when Beyers acquired a second factory to supply other retailers like Checkers and Pick n Pay. Woolworths viewed this as a breach of trust and an exclusivity agreement, leading them to drastically reduce orders — cutting revenue by approximately 200-million-rand. Beyers has expressed openness to re-engage with potential buyers under suitable terms.
Famous Chuckles chocolate maker Beyers in liquidation