# Cape Town Tourism has launched a new domestic campaign aimed at encouraging South Africans to rediscover the city through creator-led storytelling. Running from this month in partnership with Travelstart, the campaign showcases Cape Town’s hidden neighbourhood experiences, outdoor attractions and cultural spaces, while also offering discounted travel deals and flash sales. The tourism agency’s Briony Brookes says the initiative is designed to boost domestic tourism and support jobs in the sector:
Cape Town launches bold new tourism campaign for local travellers [SOUND]
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