UWC study highlights the social impact of maize marketing in SA [SOUND]

# A recent study from the University of the Western Cape has found that television advertisements for maize products in South Africa rely on, and perpetuate colonial-era ideologies. Author Nandi Mhlongo says the study highlights a significant gap in academic literature concerning staple food consumption discourses, especially in a multicultural context like South Africa, where maize is a common staple for the majority of the black population. She adds that there is a gap in marketing to promote maize: