# Zambia’s ministry of Tourism has reaffirmed its commitment to combating wildlife crime through the ongoing Worth More Alive campaign. The campaign has been developed as a response to the rising threat of wildlife trafficking, particularly through the country’s international airports. Efforts under the campaign include establishing a wildlife crime hotline and installing life-size sculptures of endangered species at Kenneth Kaunda International Airport. Zambia’s iconic and endangered wildlife, including elephants, pangolins, rhinos and big cats, are integral to the country’s ecological balance.
Zambia is committed to combating wildlife crime