# Tourism Business Council of South Africa CEO Tshifhiwa Tshivhengwa says winter seasonality continues to challenge the industry. Tshivhengwa highlights northern regions like Limpopo as ideal winter destinations, offering mild climates and rich cultural experiences. Tshivhengwa encourages tourism businesses to use strategic pricing, events, and conferencing to boost domestic travel. He urges establishments to adapt their offerings during colder months to sustain tourism activity.
Tourism sector urged to tackle winter seasonality with strategy