# The South African Revenue Service is cracking down on social media influencers, urging them to regularise their tax affairs. This comes amid investigations into undeclared income from online content creation and brand partnerships. With platforms like Instagram, YouTube, and TikTok generating significant revenue, SARS is using advanced data analytics to track earnings. Tax experts warn that many influencers may be unaware of obligations, however, failure to declare sponsored posts, ad revenue, or affiliate income risks hefty penalties.
SARS targets social media influencers over tax compliance