City of Cape Town partners with Meta to drive tourism through digital innovation [SOUND]

# As Tourism Month begins, the City of Cape Town says smarter marketing and connectivity will drive tourism growth. At a Learning Lounge with Meta at City Hall, the Mayoral Committee Member for Economic Growth, James Vos, says marketing must convert interest into bookings. He says the This Is Cape Town campaign reached 55 cities with 250-million impressions. He says tourism contributed 24.5-billion-rand and 106-thousand jobs last year, with direct flights to 31 destinations: