# Credit bureau TransUnion’s ‘First Quarter 2026 Consumer Pulse Study’ shows South Africans are tightening their belts as rising living costs reshape financial behaviour. According to the study, 41-percent cite inflation as their top concern, while 35-percent expect to miss bill payments. Despite pressure, 69-percent remain optimistic about finances. Many households are cancelling subscriptions, and prioritising debt repayment and savings. The report highlighted a shift toward more cautious, deliberate money management, as consumers balance essential expenses with long-term financial stability.
Study shows SA consumers adjust spending amid cost pressures