# South African Hoteliers report indicates that South Africa’s hospitality sector is grappling with a growing talent crisis. This despite the hospitality sector rebounding, with over 10.48-million international visitors recorded in 2025, rising demand and improved occupancy. The report shows 77-percent of hoteliers struggle to recruit and retain staff, while 58-percent report declining profitability. Industry leaders say the challenge is not a lack of candidates, but a shortage of skills, attitude, and service mindset, calling for a shift toward training, mentorship, and hiring for potential.
Hospitality boom masks talent crisis in South Africa