# One of South Africa’s biggest wine producers, Namaqua Wines, has rebranded its distribution division as Niew Beverages to expand beyond boxed wine into a broader beverage market. The company supplies all major liquor retailers from eleven branches and manages over 500 products. Niew Beverages’ David Radloff says the rebrand with the slogan ‘Life Outside the Box’, marks a fresh start for the company as it strengthens its presence across both retail and hospitality sectors:
Namaqua Wines rebrands distribution arm as Niew Beverages to reflect multi-product market focus [SOUND]
ENG RadloffOnDistribution