# Today marks World No Tobacco Day 2025. The World Health Organisation and global health advocates are spotlighting the deceptive tactics used by the tobacco and nicotine industry to attract especially young users. This year’s theme, Unmasking the Appeal, calls for awareness and stronger policies, including a ban on flavourings to curb the rise of tobacco use. The campaign urges urgent action to protect youth and safeguard public health worldwide.
World No Tobacco Day 2025 celebrated as industry tactics to attract young users are unmasked