# South African Tourism has launched its global campaign, ‘South Africa Awaits – Come Find Your Joy’ aimed at showcasing the country’s vibrant culture and extraordinary experiences. The campaign invites travelers to rediscover the joy of exploration, featuring stunning visuals from Johannesburg to the Cape Winelands. SA Tourism says the campaign reinforces South Africa’s position as a top global travel destination, with a goal of attracting 15-million visitors a year by 2030.
SA Tourism launches global campaign aimed at showcasing the country’s vibrant culture