# The South African Rooibos Council says almost nine in ten young South Africans drink Rooibos regularly, keeping the traditional drink popular. A survey of more than 400 Millennials and Generation Z consumers shows that 59-percent drink it daily, while 84-percent prefer it hot. However, younger drinkers are also experimenting with iced Rooibos, cappuccinos, and food and cocktails. The council’s Adele du Toit says Rooibos remains a familiar favourite while adapting to changing tastes and lifestyles.
From iced tea to cappuccinos, young South Africans find new ways to enjoy Rooibos