# Food and beverage company PepsiCo has confirmed it’s discontinuing ProNutro in South Africa, ending the iconic cereal’s 64-year run. The decision follows a bruising backlash earlier this year, when the company replaced the original with a new-generation version that many consumers rejected over its taste, texture and smell. PepsiCo says despite months of effort, it couldn’t recreate the original product using new manufacturing technology and the old roller-drying equipment. The last batch made with the old recipe reaches its best-before date next month.
ProNutro to disappear from South African shelves