# Cell-C says the end of the expiration of mobile date will slow its revenue growth, as consumers will buy less data. From January next year, unused mobile data will no longer expire, described as a major victory for consumers. The new rule means customers can carry over data indefinitely, ending the “use it or lose it” system. Vodacom and MTN are taking the Independent Communications Authority of South Africa to court to challenge the regulation, arguing it will hurt investment and sustainability in the sector.
Cellphone operators oppose no-expiry data rule and head to court