Western Cape launches public healthcare rewards programme [SOUND]

# Western Cape Health and Wellness MEC Mireille Wenger has launched South Africa’s first rewards programme for public healthcare users. WOWRewards will begin as a long-term pilot in Westridge, Mitchells Plain, testing whether incentives can encourage healthier lifestyles and earlier access to preventative care. Wenger says the programme aims to extend the benefits of rewards schemes, traditionally associated with private medical aid, to residents who rely on public healthcare: