# A new Ipsos Global Trends study has revealed that South Africans are ahead in health consciousness, with 92-percent prioritising physical and mental well-being, surpassing global averages. Ipsos’ Robyn Williams highlights tailored health strategies for diverse African markets. While 48-percent of South Africans aspire to live to 100, businesses must empower this health-conscious population with transparency and choice. She says that health trends in South Africa show optimism and long-term commitment, offering growth opportunities for wellness industries.
South Africans lead global health trends in 2025