# Africa’s entertainment and media sector is set to outpace global growth between 2024 and 2029. According to PwC’s report, Africa Entertainment and Media Outlook 2025–2029, Nigeria leads with a 7.2-percent growth rate, while South Africa and Kenya follow at 3.5-percent and 5.2-percent respectively. PwC highlights a major digital shift driven by mobile-first consumption, youth engagement, and artificial intelligence innovation. Nigeria’s digital advertising spend is expected to hit 84-percent by 2029, signalling Africa’s transformation into a global digital powerhouse.
Reports show Africa’s entertainment and media sector to outpace global growth