# Pick n Pay has launched a WhatsApp line that will allow shoppers to interact with the retailer. Developed by South African-based tech company Clickatell, the instant messaging channel will host product catalogs, Covid-19 frequently asked questions, store locator, and Smart Shopper loyalty card services. Co-founder and CEO of Clickatell Pieter de Villiers says the service allows Smart Shopper users to manage their status and details through WhatsApp. Users can access their points balance, block lost or stolen cards, and order card replacements.