# The Produce Marketing Association of Southern Africa has been replaced by the International Fresh Produce Association as a marketing association for farmers. The manager of the newly formed organisation, Leanne Jones, says the Association represents companies from every segment of the global fresh produce and floral supply chain and is not just a combination of both associations. Jones says she is thrilled to be part of a new association that has a strong international focus and that members in South Africa will have more opportunities to connect with global companies.