# Market trends reveal a decline in consumer enthusiasm for Black Friday, with a notable slowdown in spending and transaction volumes. Retailers are adapting by spreading promotions over the entire month of November, creating a Black November rather than focusing on a single day. According to data from Absa Corporate and Investment Banking, economic pressures such as inflation and high interest rates, are reshaping consumer behaviour, pushing people to prioritise essential goods. In addition, online shopping has risen, while in-store traffic has dropped significantly.
Market trends reveal decline in consumer enthusiasm for Black Friday