# Inflation has led to a significant rise in coffee prices in South Africa with instant coffee seeing a 22.3-percent price increase from August 2023 to August 2024. While instant coffee consumption has dropped by 12-percent, the use of ground coffee and beans have surged by 58-percent. According to Eighty20, wealthier segments tend to prefer ground coffee, while instant coffee remains popular with a broader demographic. Coffee pod consumption has decreased by 30-percent due to high costs with brands like Nespresso retailing at a premium price.
Inflation drives shift in SA coffee consumption preferences