Skip to content

Government to sign agreement with Google to promote SA tourism

# Tourism minister Patricia de Lille will sign an agreement with Google, which will see the Ministry of Tourism and the digital platform collaborate on several areas of work. This is in line with the department’s work of enhancing the use of technology to market South Africa’s tourism offering. The department says the primary goal of the partnership is to harness Google’s technological expertise to support the ministry’s efforts in promoting South Africa as a prime tourist destination. The areas of collaboration include digital skills training, culture and heritage site promotion, and thought leadership.