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Drinks Federation SA urges responsible consumption and trading during the festive season [SOUND]

# The Drinks Federation of South Africa is emphasising the importance of responsible consumption during the festive season. The festive season generally sees a surge in road accidents due to factors including increased traffic volumes, alcohol consumption, fatigue and adverse weather conditions. The federation’s Shamal Ramesar told the SABC that alcohol traders must also embrace their role as key partners in fostering responsible drinking:

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