# South Africa’s largest apple and pear exporter, the Western Cape’s Tru-Cape, reached 2.1-million consumers this year through social media like TikTok thanks to a marketing effort to connect with young consumers. Managing director Roelf Pienaar says this had much to do with the song Take-aways from nature written by Gian Groen and performed by Sunset Sweatshop. The company has had a record year, exporting close to 18-million cartons of apples and pears. Golden Delicious makes up a quarter of Tru-Cape’s apple sales, and 80-percent of these apples go to Africa.